Cristina Mateo

Cristina Mateo

Associate Dean IE School of Architecture and Design
Jury

Presentation

Cristina Mateo is Associate Dean of IE School of Architecture and Design. She is a specialist in urban ethnography, branding, communication, and E-Transformation & New Business Models. She worked at Madrid City Council, for the International Strategy and Action Bureau, Madrid Global. Her work involved managing the city brand through a strategy of participation in large events such as the Olympics and World Expos.

Prior to her position with the City of Madrid, she worked between 2002 and 2007 as marketing manager for Spain and Portugal at VisitBritain (Britain´s Tourism Board), leading the E-commerce strategy for income generation for VisitBritain. Ph.D. in Sociology, from Goldsmiths College, University of London and an Executive MBA specialised in E-business, from IE Business School. She lived in London for 12 years, where she gave university lectures on the topics of the media in Spain and Spanish contemporary culture.

She has written extensively on culture consumption and the role of ethnic identity in a global city.

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