Track and access Your Competitor SEO Performance Easily in Few Steps

shank knight
02 de Marzo 2023
shank knight  45 points  Member
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In this current business world everyone tracks themself to be in top but how many website owners and online marketers are tracking your competitors to be in top? Did you track your Competitor SEO performance ?

I can hear you ‘NO’…

To succeed in SEO, you must know how your plan compares to your rivals. A competitive analysis helps identify areas for improvement. SEO boosts your website’s visibility on search engines and aims to outrank competitors for specific keywords. But some digital marketers are unaware of their SEO strategy’s standing against competitors

So, here are the 7 practical steps to access your competitors.

1. Identify your competitors at first place

Identify your customers and competitors using SEO tools and your own expertise. Consider direct, indirect, and substitute competitors such as established brands, new leaders, game changers, and niche brands. Carefully curate your list of competitors to ensure they are direct threats to your business. Evaluate their SEO performance by looking at ranking keywords, traffic, and longevity in their positions to understand the true competition in your industry.

2. Find Keyword Gaps

Keywords are crucial for SEO. They’re terms users input into search engines like Google, and your goal should be to appear in top search results for relevant keywords. Track your rankings and identify where competitors rank for keywords. Target keywords where you’re behind and create new content. Closing gaps can improve rankings and demonstrate authority. Use SEO tools to identify gaps and find effective keywords.

3. Determine your weakness and strengths

Identify competitors’ SEO weaknesses to gain an edge. Evaluate your own SEO strengths and weaknesses to identify opportunities. Monitor your own and competitors’ keyword rankings, build authority through links, create high-quality content, ensure technical performance, use well-structured internal linking, and optimize for mobile. Focus on building brand authority and targeting key search terms to improve rankings. Prioritize quality content over the number of keywords used. Regularly check for technical issues and crawlability/indexability.

4. Analyze Page by Page

Analyze each page on your website to compare with competitors and identify factors contributing to their higher rankings. Focus on page titles, meta titles, tags, H1s, heading structures, internal linking, URL hierarchy, content quality, and page keywords. Use this information to improve your page structures and SEO performance.

Thus Analyzing your Competitor SEO Performance is need in your rivals to succeed in your SEO.

Click the above link to read 5,6 & 7th Step.