Shopping is the purpose of Life | IE Free online Master Class

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24 de Junio 2014
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Shopping is the purpose of Life | Free online Master Class by Rodney Fitch

This upcoming Thursday June 26, 18:00 h, IE School of Architecture and Design are hosting a free online master class; “Shopping is the purpose of Life", by Rodney Fitch.

“Shopping is the purpose of Life"

We live in uncertain times. But of one thing we can be certain - shopping has become the purpose of life!

For the past six millennia, given great impetus by the social and technical developments arising from the European Industrial Revolution and more recently by Internet Technology, the ascent of shopping has been inexorable. The natural state of retailing is one of change, driven by competition, innovation and customer expectations and this master class will explore some of those key developments that have created our current landscape , together with those that shape current issues and future challenges.

Speaker: Professor Rodney Fitch

Founder of, Fitch and Company Design Consultants, which as Fitch, grew to become one of the largest and best-known design brands. Supported by Cazanove, Fitch took this business public on the LSE in 1992, the first design business ever to be listed. During some 40 years of practice, Rodney has built an unmatched portfolio of successful projects and connections across all sectors of Industry; particularly so in retailing, across all geographies. He now works as an independent practitioner, consultant and advisor.

Register here



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