Maria Urrutia Ybarra

Maria Urrutia Ybarra

Board member and Marketing Director of Bodegas Cvne
Jury
LA&W competition experience

“The collaboration with Arquideas has been a very satisfying experience. The world of architecture is very important for Cvne. The wine elaboration needs a home.

In this project we have learned and noticed how architecture students display a winery. It is very interesting because their minds are of someone who is not in the wine industry. It is nice to see what other people think about us and open your eyes to it.

The collaboration experience has been a privilege for Cvne. The bearing with arquideas has been excellent and we believe they are doing   a great job, helping and supporting students who are the next generation and who we should support.”

Presentation

Maria Urrutia Ybarra belongs to the fifth generation of the family that in 1979 founded the Northern Spain Wine Company (CVNE), one of the oldest wineries in La Rioja, that still belongs to the founding family. This business family was born in the town of Haro, La Rioja, and today has three wineries and its wine is distributed among more than 70 countries. Maria grew up surrounded by all this tradition, and inevitably, the world of wine has always been in her life.

Her professional training has always been oriented towards the company and she studied at The European Business Studies BA Hons Degree to obtain the Advanced Diploma in Business Administration. She began learning the wine market in England working in London for a wine distributor and later she enter CVNE helping in the sales department and ending as Director of Marketing and Communication, a position she currently holds.

Maria is responsible for keeping alive the tradition that his family started for over 130 years, while adaptation to new times. In addition, he combines his position as Director of Marketing of CVNE with the job of secretary of the Board of Trustees of the Spanish Federation of Nutrition.

Concursos en los que ha colaborado