6 Phases of Brand Strategy which You Should Know

Ahmad Sultan
24 de June 2022
Ahmad Sultan  18 points  Member
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The most admired and prosperous brands in the world did not emerge overnight.

The unbreakable brand is actually the result of a long-term plan and a tonne of effort. The core staff of a company may require assistance from a branding agency in Dubai for it to succeed in the UAE.


What, though, is a brand strategy?

A brand strategy is a detailed long-term plan created to achieve marketing objectives and gradually create a successful brand.

Long-term successful companies take their branding strategy extremely seriously.

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In a nutshell, it is your strategy for entering the market and demonstrating your ability to successfully occupy a position there. It portrays all of the other facets of your brand, such as brand identity, messaging, and values, which give it its individuality.

It may be one of your biggest advantages or a major setback. The game plan will determine everything. It functions as a tool to link your brand with consumers and win their loyalty.

Before hiring a branding firm in Dubai or anyplace else, you should read this article to learn everything there is to know about brand strategy. Continue reading if you're curious.

What components make up a successful brand strategy?

Branding purpose: The basic mission, vision, and purpose of branding are included in the branding objective. It provides a reason and an objective for the branding approach.

Target Audience: Speaking of the target audience, it is important to comprehend your target market's needs, routines, and pain concerns.

Brand positioning: This describes how your company engages with customers. It includes all the visual components as well as the messaging, tone, and reputation of your brand as a whole.

Marketing approach: Your game plan, which outlines how and what you will communicate, is what you put into action. How will you maintain your audience relationship?


How can we create a branding plan that works?

Companies must choose carefully when it comes to the brand story and visual branding if they want to build a strong brand. The good news is that you can develop a powerful branding strategy by following a few rules.

A thorough and well-thought-out branding strategy can provide you with a competitive edge over rivals and bring in a sizable profit. Regardless of their existing situation, brands help businesses succeed greatly.

Let's examine the stages involved in developing a powerful brand strategy in order to comprehend a successful branding strategy.


Phase 1: Investigation

Building a branding strategy starts with this stage. This phase, in contrast to earlier parts, is all about going all out and comprehending your business. You can skip this stage if your company is already well-established. To obtain a better idea, it is suggested to go back and evaluate the situation. Understanding the brand itself, the industrial vision, goal, and values are all part of this. Make sure you conduct sufficient study to guarantee that you have a firm grasp of the market.

Phase 2: Assessment

Don't worry if you haven't yet written down your vision, purpose, and values. Some companies choose to take pictures of them and post the images online or on the walls of their offices. While others are less formal, they take the time to understand their vision, mission, and values. Determining if the original vision, purpose, and goals of an existing firm are still relevant is crucial.

Phase 3: Market research 

You must conduct market research and a competition study after determining your core brand identity. Think about the following inquiries when performing market research:

How big is your industry overall?

What motivates your customers?

What are your primary competitors?

What has changed in your industry since you first started your company?

What has changed the most in your company since it first started?


Phase 4: A Powerful Brand Story

Before you can create a great brand strategy, it is essential to get your narrative right. Your brand is propelled by your story, which draws in your target market. It tells the rest of the world who you are and why you are here.


Phase 5: A distinctive brand identity 

A brand must personify itself and forge a connection with its audience in order to build brand equity. A brand ought to stand for something with which its target market can identify and interact often. Strong brands have the potential to successfully trigger the emotions of consumers.


Phase 6: Putting the branding strategy into practice and updating

We are correct when we say that strategy and creativity go hand in hand. This is especially true for brand design, which should highlight all of your unique selling points and use them to draw in the right kind of attention.

One statement that emphasizes the company's essential principles is created by combining the elements of the name, logo, and slogan into a fantastic brand design. More than anything else, think of brand design as the original book cover that lets you tell your story.

In this case, each letter and each typeface matters. To ensure that the design you create embodies everything your brand stands for, make a list of all the principles you want to be known for.


It is impossible to emphasize the value of consistency. In a similar vein, refrain from employing overly sentimental language in favor of humor and sarcasm. Establishing a distinct voice and image for your company and adhering to it in all that you do are the objectives of the brand strategy process. If a new idea is even marginally flawed, discard it and try again. Maintaining consistency in your branding and messaging is essential, as is keeping your word on all of your promises. If you say the bundles will be delivered in a week, they must be delivered in a week. Losing a customer's business is the simplest way to undermine their trust.